FRACTIONAL MARKETING SERVICES for Franchise Systems
Strategic leadership, creative execution, and a scalable marketing infrastructure designed to support franchisors and strengthen franchisee success.
What Fractional Marketing Means for Franchisors
Fractional marketing provides franchisors with the depth and experience of a marketing department, delivered with the flexibility of an outsourced partnership. The Cate Agency serves as a trusted extension of your leadership team, guiding strategy, managing brand consistency, developing creative assets, and supporting franchisee needs without the cost or complexity of building an internal staff.
This approach gives franchise systems access to marketing direction, creative excellence, and operational support at a level that reflects the professionalism of a national brand.
What The Cate Agency Provides
Franchisors receive the stability and clarity of a consistent marketing leader combined with comprehensive creative and strategic support, including:
- National marketing strategy
- Brand messaging and visual standards
- Creative asset development
- Digital and print campaign creation
- Franchisee support tools and resources
- Local marketing materials and guidance
- Recruitment and staff marketing assets
- Seasonal and promotional campaigns
- Content planning and marketing calendars
- Ongoing brand stewardship and quality control
This structure ensures that franchisees receive the tools they need, prospects experience a confident brand, and the franchisor maintains control of the system’s marketing integrity.
SERVICE LEVELS
Platinum Services (40+ locations)
Designed for established franchise systems that require comprehensive marketing leadership and hands-on franchisee support.
At this level, Cate serves as the franchisor’s Marketing Director, providing full strategic stewardship, brand oversight, and systemwide marketing leadership.
The Platinum level includes full strategic guidance, complete creative support, national marketing library development and stewardship, and robust engagement with both the franchisor and franchisees, including:
- One-on-one marketing consultations with franchisees during onboarding, before they open their doors, and on an ongoing basis
- Bi-monthly systemwide marketing calls using shared screen calls to introduce new programs and creatives, provide training, and highlight franchisee best practices
- Franchise development support, including Discovery Day marketing presentations via shared screen
- Development of marketing creatives and direction as needed to support franchise sales
Ideal for: mature franchise systems experiencing rapid growth and needing a true fractional marketing department.
Gold Services (20–40 locations)
A balanced level of strategic leadership and creative production for growing franchise systems.
At this level, Cate serves as the franchisor’s Marketing Director, offering ongoing strategic guidance, brand oversight, and marketing leadership tailored to an expanding system.
This tier supports national marketing direction, ongoing asset creation, franchise development support, and the development of scalable marketing tools that strengthen both brand consistency and franchisee success.
Ideal for: franchises expanding steadily and ready to formalize or elevate their marketing structure.
Core Services (Under 20 locations)
Foundational support for emerging franchise systems that need structure, clarity, and strong marketing tools to build momentum.
This tier provides strategic guidance and essential creative assets that help early-stage franchisors establish brand consistency and equip new franchisees with the tools they need to launch and grow.
Ideal for: early-stage franchisors building their marketing infrastructure.
Support Tailored to Your System’s Needs
Whether you oversee a fast-growing network or are building the foundation for future expansion, The Cate Agency delivers marketing leadership that aligns with your franchise vision, strengthens brand integrity, and equips franchisees for success.
“I have absolute confidence in Cate’s marketing advice, implementation of ideas, advertising direction, and work ethic. She has never made a promise to our company or franchisees that she did not keep and has consistently exceeded my expectations.”
— Tony Pittman, VP of Operations, HMG
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