FRANCHISE DEVELOPMENT
Strengthening the way prospective franchise buyers see, understand, and experience your brand.
Marketing That Supports Franchise Sales
Franchise development succeeds when candidates experience a brand that feels clear, confident, and professionally supported. The Cate Agency provides franchisors with the marketing tools and presentation assets needed to elevate the perception of the organization throughout the entire franchise sales cycle.
Cate serves as the franchisor’s Marketing Director, and she personally leads the marketing portion of Discovery Day presentations. Her presence reinforces the professionalism of the brand, gives prospects direct access to the system’s marketing leadership, and helps them feel confident in the strength of the franchisor’s support structure.
Her ability to speak with clarity, confidence, and authority helps candidates understand the value of the franchisor’s marketing program and builds trust from the very first interaction..
What Franchise Development Support Includes
The Cate Agency provides strategic and creative support tailored to the franchise sales process, including:
- Discovery Day marketing presentations via shared screen
- Candidate-facing brand messaging
- Professionally designed franchise sales collateral
- Updated marketing creatives as needed to support development
- Visual and verbal communication tools that strengthen candidate confidence
- Clear explanation of the franchisor’s marketing support programs
- Guidance that reinforces the professionalism and value of the brand
- Marketing direction that aligns with your development team
- Creative assets that help prospects understand the system’s structure, support, and opportunities
This support helps franchisors present a unified message:
Your marketing system is strong, intentional, and built for franchisee success.
Why This Matters to Franchise Sales
Franchise buyers make decisions based on clarity, confidence, and perceived support.
Marketing plays a critical role in all three.
High-quality, well-structured marketing presentations influence:
- How credible the brand appears
- Whether candidates feel confident in leadership
- How well prospects understand the franchisor’s value
- Whether they believe the system will support them
- The impression left after Discovery Day
Because Cate serves as the Marketing Director for the franchisor, candidates meet directly with the person who leads the system’s entire marketing structure, offering reassurance, transparency, and organizational confidence at a pivotal stage in the sales process.
Cate’s strategic guidance, public-speaking ability, and polished presentation materials strengthen these perceptions and help franchisors create a compelling candidate experience.
Trusted by Franchise Leadership
“I am happy and honored to provide this letter of recommendation for Cate Foster, Owner of The Cate Agency, with whom I have had the pleasure of working for the last six years.
Cate is a personable, professional, and extremely knowledgeable marketing leader whose work ethic, creativity, and responsiveness are outstanding.
Cate also designed and produced a wide range of franchise development marketing assets that helped us present a polished, modern, and sophisticated brand to candidates. The extensive national marketing library she built, as well as the one-on-one consultations she offered to new and existing franchisees, added tremendous value.
Prospects were consistently impressed not only by the volume of resources available, but by the clarity, professionalism, and hands-on support behind them, all of which reflected positively on our entire system.
If you need a partner who can provide a comprehensive suite of marketing services from strategic leadership to hands-on creative execution, you owe it to yourself to meet with Cate and experience the impressive depth of talent she brings to an organization.
I recommend her without hesitation.”
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