About the Cate Agency
Marketing leadership and creative direction built with integrity, intention, and decades of franchise experience.
A Marketing Leader Dedicated to Franchise Success
Known for her unwavering integrity and commitment to doing what is right for the brand and its owners, Cate Foster is a marketing strategist with more than 18 years of experience supporting franchise organizations in health and wellness, home care, and other sectors.
Her integrity-driven leadership has consistently strengthened franchise systems by providing strategic clarity, creative excellence, and scalable marketing infrastructure. She has built national marketing libraries, created launch-to-growth support tools, and delivered ongoing guidance that helps franchisees present themselves with professionalism from the first day they open their doors.
As the Marketing Director for the franchisors she supports, Cate leads brand standards, oversees marketing strategy, manages creative development, and ensures alignment across the entire system. Her approach reflects a deep commitment to trust, accountability, and doing what is right for the franchise network at every level.
Experience Across Multiple Franchise Brands
Cate has partnered with several franchise organizations to develop brand-aligned marketing systems that improve both franchise development and franchisee execution. Her work includes:
- Building extensive national marketing libraries for multiple franchise systems
- Providing one-on-one marketing consultations for new and existing franchisees
- Developing local marketing support assets and scalable systemwide tools
- Creating monthly digital and print campaigns, social media content, and seasonal promotions
- Conducting shared-screen training sessions and bi-monthly franchisee marketing calls
- Serving as the franchisor’s marketing leadership presence during Discovery Day presentations
Across every engagement, Cate delivers the professionalism, clarity, and structure that franchisors depend on to present a unified, credible brand.
A Philosophy of Intentional, Strategic Marketing
Cate’s approach blends strategic insight with thoughtful, purpose-driven communication.
Her work focuses on creating tools and systems that:
- Strengthen franchisee confidence
- Maintain brand consistency
- Clarify the franchisor’s value
- Enhance the candidate experience during franchise development
- Support long-term system growth
Every asset, conversation, and creative piece is designed with intention, aligning the franchisor’s goals with the needs of their franchisees.
Trusted by Franchise Leadership
“I am happy and honored to provide this letter of recommendation for Cate Foster, Owner of The Cate Agency, with whom I have had the pleasure of working for the last six years.
Cate is a personable, professional, and extremely knowledgeable marketing leader whose work ethic, creativity, and responsiveness are outstanding.
Cate also designed and produced a wide range of franchise development marketing assets that helped us present a polished, modern, and sophisticated brand to candidates. The extensive national marketing library she built, as well as the one-on-one consultations she offered to new and existing franchisees, added tremendous value.
Prospects were consistently impressed not only by the volume of resources available, but by the clarity, professionalism, and hands-on support behind them, all of which reflected positively on our entire system.
If you need a partner who can provide a comprehensive suite of marketing services from strategic leadership to hands-on creative execution, you owe it to yourself to meet with Cate and experience the impressive depth of talent she brings to an organization.
I recommend her without hesitation.”
— Dan Durney, National Franchise Sales Director
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